Curation, legitimation and populism communication: the packaging of global politics on RT (Russia Today)

In recent years, Russia’s state-funded international broadcaster RT (Russia Today) has become the focus of significant international scrutiny: British MPs have debated a ban; France has denied accreditation to RT France journalists; and the network was forced to register as a foreign agent in the USA. Even the network’s former Head of Social recognises the “toxic” nature of the brand. In the face of such challenges, how does RT package its outputs in ways intended to resonate with target audiences? This paper introduces 3 core tactics in RT’s playbook: curation of topics and expertise; (de)legitimation of key players’ actions; and use of populist communication logics.