Since two Russian nationals were publically accused of committing the Novichok poisoning attack of March 2018 on Sergei and Yuliya Skripal in Salisbury (UK), the case has repeatedly made headlines across the world. The battle of narratives between Russia and the UK has only intensified following the alleged exposure of the suspects’ real identities – military intelligence officers Colonel Anatolii Chepiga and Aleksandr Mishkin. As an example of how hostilities between Russia and the West are played out through the media, the Skripal case has become a subplot in a broader storyline of ‘information war’ that has been simmering away since Russia’s annexation of Crimea in 2014.
What is ‘Information War’?
Essentially, ‘information war/warfare’ (IW) is regarded as the use of information to achieve strategic aims. IW can be: 1) structural – concerned with operational infrastructure and communication capabilities (as with cyber warfare); and/or 2) psychological – concerned with targeting and affecting (international) public opinion through information.
The term ‘information war/warfare’ has become a central topic of public discussion in both Russia and the West post-Crimea. The charge of state-level engagement in IW has since been repeatedly brought against Russia by Western commentators. Russian elites, however, see the situation differently – instead arguing that Russia is the victim of IW and the West is its perpetrator.
To understand Russia’s actions and adequately assess the threat posed by Russian information activities, an essential knowledge of Russian elites’ perceptions of IW is vital. Here are some of the main characteristics and patterns that are present surrounding their discussions of IW.
US Origins, Russian Academic Engagement
The term ‘information war/warfare’ originated in the United States during the Cold War, but only began to appear in Russia in the late 1990s. Despite this, Russian academics were engaging with the concept long before their Western counterparts. In particular, academics Georgii Pocheptsov and Igor Panarin explored the concept throughout the 2000s, mainly scrutinising only the West’s information activity and firmly judging it to be IW. Pocheptsov mostly focused on the forms and mechanics of information activity, not originally grounding IW in politics but rather linking it to communication theory, public relations and marketing. Panarin later explored the geopolitical aspects of IW, vigorously driving forward this area of IW study. Panarin, who has strong links to Russia’s government and security services, has been especially critical of the West in his work.
The content of Russian scholarly literature on IW also became generally more anti-Western post-Crimea, suggesting the politicisation of academic output. Fundamentally, whilst Western academics treat IW as a Russian phenomenon, Russian academics have long considered it to be a tool of the West.
From Textbooks to Television
Since the annexation of Crimea, IW has often featured as the main topic of political talk shows, has regularly been brought up on current affairs programmes and has frequently appeared in news programming on Russia’s two main television channels, Pervyi Kanal and Rossiya 1. The media framing of IW closely aligns with the position and rhetoric of the country’s political figures, whose commentaries are prominently reported.
IW is presented on Russian television only as a one-way process – the US/UK-led West conducting an unprecedented and unjustified IW campaign against Russia. Therefore, it follows that these media discussions have been stridently anti-Western in nature – politically, socially and culturally. As the majority of Russians rely mostly on television for their news consumption, the increased frequency of the term across the mainstream media has helped to popularise this interpretation of IW across the country.
(Information) War of Words
IW also spread to Russian politics post-Crimea. Russian politicians have accepted, adopted and/or commented on the concept far more than their Western counterparts. A number of high-level political actors – including Vladimir Putin – argue that ‘an information war is indeed currently being conducted against Russia in the media,’ but “we [i.e., Russia] are not interested in [information] wars” (Foreign Minister Sergei Lavrov). Western accusations are firmly rejected by outright denying any state-level engagement in IW.
A number of non-ministerial members of the political administration have adopted more hard-line rhetoric, in contrast to the relatively diplomatic approach of senior ministerial figures. For example, Ministry of Foreign Affairs representative Maria Zakharova posted on social media this year that two former members of the Obama administration, John Kerry and Jen Psaki, were ‘soldiers of the information war.’
As with the Russian media, politicians point the finger of blame firmly at the West. Denials and dismissals are often followed by assertions that the Russian government is legitimately compelled to respond defensively and proportionately in kind to incoming information operations. Clearly, these assertions logically contradict their insistence of non-engagement in IW.
Actions Speak Louder than Words
Through the introduction of government policies, various departments within the Russian security forces have recently been expanded and their duties and powers broadened in order to specifically address and engage in information operations. However, state representatives have either been very vague in explaining what such information operations entail, or have completely avoided clarifying. Defence Minister Sergei Shoigu described their activity as a continuation of ‘counterpropaganda’, for which he advised that “[Russian] [p]ropaganda must be smart, competent and effective,” as a “harsh and uncompromising information war is being carried out against Russia.”
The country’s armed forces and security services have been receiving significant investments of resources to ‘fight back against […] Western propaganda’ by “engag[ing] in information warfare.” By pursuing a policy of ‘fighting fire with fire’, as they perceive it, political elites admit to Russian engagement in IW, conducted in a way that does not necessarily foreground the truth or facts.
The military has adopted rhetoric that echoes the mood music of the political administration – Russia as the victim, under sustained attack from Western information activities. Interestingly, however, most high-ranking serving military personnel have avoided using the specific term ‘information war’. This is likely to reserve use of the word ‘war’ for conventional cases of armed conflict, so as not to devalue and dilute the term through liberal and inappropriate use. NATO, on the other hand, has discussed IW extensively and repeatedly insisted that the Russian state has adopted a large-scale IW programme.
Despite originating in the USA, the term ‘information war/warfare’ was enthusiastically picked up by Russian academics after the collapse of the Soviet Union, who applied the concept to their own national case. The annexation of Crimea in 2014 led to usage of the term increasing and spreading considerably, with politicians and the media being the main drivers behind its popularisation. Fundamentally, Russian elites frame the West as the aggressor-perpetrator of IW and Russia as the victim. This perception has become widespread in Russia and has only intensified over the course of the continuing crisis in Ukraine. As a result, polarisation and tension has increased significantly between Russia and the West. In this context, the apparent unmasking of the Russian suspects in the Skripal case is read not just as an example of independent investigative journalism, but a ‘crude provocation’ in the latest chapter of the West’s ‘information war’ against Russia.
Connell Beggs is a PhD candidate in Russian Studies at the University of Manchester. His research explores the influence and interests of Russian cultural organisations in post-Soviet space.